Text messaging program

How customers opt in to our texts

Updated October 16, 2026

Lucas Heating and Air (Lucas Construction & Design LLC, 840 W 1700 S, Ste 12, Salt Lake City, UT 84104) sends two kinds of text messages, each with its own consent:

  • Service texts about the job a customer contacted us about: replies to their questions, appointment confirmations and reminders, technician arrival updates, estimate and invoice notifications, and one request for feedback after a completed job.
  • Seasonal reminders and special offers (for example a furnace tune-up before winter), up to 2 messages a month, only to customers who ticked a seasonal-texts box on our website.

Every opt-in is recorded in our office system with its source, date and time, the phone number it covers, the page or person it came from, and the exact wording the customer agreed to, in the language they saw. A text is never sent to a number without one on file. The full program terms are on our SMS Terms and Conditions page, and our privacy policy covers how we handle phone numbers.

Part 1 — Service texts

1.1 The service box on our website contact form

On lucasheatingcooling.com/contact/ (Spanish: lucasheatingcooling.com/es/contacto/) the customer types their phone number. The first of two optional boxes, unchecked by default and not required to send the form, reads:

“Optional: it's OK for Lucas Heating and Air to text me at the number above about my request. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out at any time. Consent is not a condition of purchase. See our SMS terms and privacy policy.”
“Opcional: autorizo a Lucas Heating and Air a enviarme mensajes de texto al número de arriba sobre mi solicitud. La frecuencia de los mensajes varía. Pueden aplicar tarifas de mensajes y datos. Responda HELP para ayuda o STOP para cancelar en cualquier momento. El consentimiento no es condición de compra. Vea nuestros términos de SMS y política de privacidad.”

This box covers service texts only. On the form, “SMS terms” and “privacy policy” link to the pages named. A screenshot of both boxes is in section 2.1 below.

1.2 By phone, when a customer calls us

When a customer calls about service, our office reads this before any text is sent, and records the answer on the customer's record (who asked, the date and time, the phone number, the wording, the answer):

“Lucas Heating and Air would like to send you text messages about your appointment and service request at this number. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out at any time. Our SMS terms and privacy policy are at lucasheatingcooling.com. Is that OK?”

A yes on the phone covers service texts only.

1.3 When a customer texts us first

A customer who sends a text to our business number gets replies about their request in that conversation. That covers service texts only.

Part 2 — Seasonal reminders and special offers (website only)

Seasonal reminders and special offers go only to customers who ticked a seasonal-texts box on our website, in one of the two places below. Both boxes are unchecked by default.

2.1 The seasonal box on our contact form

The second optional box on the same contact form, separate from the service box and not required to send the form:

“Optional: Yes, send me seasonal HVAC reminders and special offers from Lucas Heating and Air by text at the number above, up to 2 messages a month. Message and data rates may apply. Reply HELP for help or STOP to opt out at any time. Consent is not a condition of purchase. See our SMS terms and privacy policy.”
“Opcional: Sí, envíenme por texto recordatorios de temporada y ofertas especiales de HVAC de Lucas Heating and Air al número de arriba, hasta 2 mensajes al mes. Pueden aplicar tarifas de mensajes y datos. Responda HELP para ayuda o STOP para cancelar en cualquier momento. El consentimiento no es condición de compra. Vea nuestros términos de SMS y política de privacidad.”
The English contact form's two unchecked boxes above the submit button: texts about the request, and seasonal HVAC reminders and special offers
The two boxes on lucasheatingcooling.com/contact/.
The Spanish contact form's same two unchecked boxes
The same boxes in Spanish on lucasheatingcooling.com/es/contacto/.

2.2 The signup page “Get seasonal HVAC specials by text”

On lucasheatingcooling.com/seasonal-texts/ (Spanish: lucasheatingcooling.com/es/ofertas-por-texto/) the customer enters their mobile number and, optionally, a first name. The page exists only for this signup, so the box must be ticked to send it:

“Yes, send me seasonal HVAC reminders and special offers from Lucas Heating and Air by text at the number above, up to 2 messages a month. Message and data rates may apply. Reply HELP for help or STOP to opt out at any time. Consent is not a condition of purchase. See our SMS terms and privacy policy.”
“Sí, envíenme por texto recordatorios de temporada y ofertas especiales de HVAC de Lucas Heating and Air al número de arriba, hasta 2 mensajes al mes. Pueden aplicar tarifas de mensajes y datos. Responda HELP para ayuda o STOP para cancelar en cualquier momento. El consentimiento no es condición de compra. Vea nuestros términos de SMS y política de privacidad.”
The English signup page form: mobile number, optional first name, the unchecked seasonal texts box and the Sign me up button
The signup form on lucasheatingcooling.com/seasonal-texts/.
The Spanish signup page form with the same fields and the unchecked box
The same form in Spanish on lucasheatingcooling.com/es/ofertas-por-texto/.

2.3 The welcome text

Each signup gets one text confirming the program, in the language of the box the customer ticked:

“Lucas Heating and Air: You're signed up for seasonal HVAC reminders and special offers by text, up to 2 msgs/month. Msg & data rates may apply. Reply HELP for help, STOP to opt out.”
“Lucas Heating and Air: Ya está inscrito para recibir recordatorios de temporada y ofertas especiales de HVAC por texto, hasta 2 mensajes al mes. Pueden aplicar tarifas de mensajes y datos. Responda HELP para ayuda, STOP para cancelar.”

No seasonal offer is sent to a customer before their welcome text.

2.4 The QR code

Printed material may carry a QR code. It only opens the signup page above; scanning it signs no one up. A sample:

QR code that opens lucasheatingcooling.com/seasonal-texts/

Lucas Heating and Air — Get seasonal HVAC specials by text. Up to 2 msgs/month. Scan to sign up on our website; nothing is sent until you tick the box.

2.5 START never restores offers

A customer who replies STOP and later START gets service texts back, but not seasonal offers. To receive offers again they sign up again on our website.

Opting out and getting help

Every message says who it is from and how to opt out. Replying STOP (or CANCEL, END, QUIT, STOPALL, UNSUBSCRIBE, OPTOUT, REVOKE, ALTO, PARAR, PARE, BAJA) to any message stops all texts at once. Clear requests in words like “please stop texting me” are honored the same way. The customer gets one confirmation:

“Lucas Heating and Air: You're unsubscribed and will get no more texts from us. Reply START to resubscribe, or call (801) 678-5748.”

Replying START (or UNSTOP, INICIAR) turns service texts back on:

“Lucas Heating and Air: Service texts are back on. Message frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out. To receive seasonal offers again, sign up at lucasheatingcooling.com/seasonal-texts.”

Replying HELP (or INFO, AYUDA) returns:

“Lucas Heating and Air: For help call (801) 678-5748 (Mon-Fri 8am-8pm) or email info@lucasheatingcooling.com. Msg & data rates may apply. Reply STOP to opt out.”

Customers can also reach us at (801) 678-5748 or info@lucasheatingcooling.com. Agreeing to texts is never a condition of buying anything from us, and we do not sell or share mobile information or SMS opt-in data and consent with third parties or affiliates for marketing purposes.